By Jacques Kelly, The Baltimore Sun
10:35 PM EST, March 6, 2011
National Bohemian beer — popularly known as Natty Boh — will be sold on draft this season at Oriole Park at Camden Yards, according to a Pabst Brewing Co. representative.
The beer will be available throughout the ballpark at the April 4 home season opener, said Rachel Anne Warren, a retail sales specialist with Pabst Brewing Co. Warren said sales of the beer, once marketed under the slogan, “Brewed in the Land of Pleasant Living,” had exceeded expectations after it was reintroduced on tap at the end of January.
National Bohemian, long Baltimore’s beer of choice, had been locally owned until 1979, when the brand was sold to the G. Heileman Brewing Co. In 1996, it stopped being brewed locally. But it has remained popular, and in the past five years has enjoyed a revival, especially among young drinkers.
Pabst, under new management since last year, brought the beer back on draft to capitalize on that nostalgia and to expand its footprint in the region. In October, it set an initial run of 300 kegs and pre-sold it to 80 locations in Maryland, Warren told The Sun in early February. Since then, the company had to approve an emergency shipment of 600 extra kegs this week just to satisfy those 80 locations.
Copyright © 2011, The Baltimore Sun
… You go, Natty Boh! …